Client Experience.
I’ve been lucky enough to work with some of the best known brands, big thinking small businesses, and most ambitious founders. While they’ve all had a diverse set of challenges , the common thread is my ability to cut through the clutter, think big, and create something that's never been thought of before.
“One of the best consultants I’ve worked with, she helped us gain consensus in such a short period of time. I didn’t think it was possible”
“You nailed who we are and what we do. Something all of our employees can embrace.”
“I love this!! ...it’s really catchy, really captures the aha - nature of the work and is also inspiring. Can’t wait to have your help in bringing this all to life!”
Below are few projects I’ve worked on to get a feel for the problems I help solve.
Travelers
Creating a rallying cry to unify employees and give meaning to the work.
Out spent by the competition 3 to 1, siloed business units driving various marketing messages, they needed authentic language that could be embraced and used by everyone. My work included qual & quant research with a number of audiences, message development, training kits, workshop facilitation for employees and agency partners, and marketing materials.
SWAAY.com 2.0 PIVOT
Going from an online publication to a community of women.
Developed the membership model and positioning to move this media company from a digital magazine to a self publishing platform dedicated to raising the profile for women everywhere. My work impacted how the brand spoke, the customer journey, and included growth tactics, and execution across digital, social, PR, and events.
GarDasil - HPV cancer vaccine. International Launch
Finding a common language to talk about sexual health.
I toured the world talking to mothers about their daughters, trying to understand how to broach sexual activity and spark urgency to make vaccination a given. “Everything I can” became the first global campaign from Merck Pharmaceuticals. It was a perfect articulation of the universality of a mother’s love. Beyond the messaging, I lead the tool kit development of the global rollout coordinating with Merck offices across the world.
Curious and want to learn more about my work. Here are a few of the tools I use.